Targeting a wide range of stakeholders with Link 51 

The Client:

In a fiercely competitive market, Link 51 is the UKs number one provider of storage and racking solutions. Specifying storage requirements can be a once in decade event for its customers, but for Link 51’s knowledgeable team, it is part of everyday life. 

With more than sixty years’ experience, Link 51 builds quality steel storage systems from three sites based in the UK. It is dedicated to the design, manufacture and installation of storage systems ranging from archivesrecords storage and industrial and manufacturing processes, to e-commerce, retail stock roomswarehousing and logistics, personal item storage and everything in between. Link 51 can accommodate for all its clients needs.  

Through expert knowledge, Link 51 develops an innovative and wide range of products that can be extensively configured to suit any storage requirement, large or small, simple or complex.

The Challenge

We worked with Link 51 to target a wider range of stakeholders from specifiers, architects, and public sector procurement to engineers, consultants and developers while enhancing its reputation as a top provider in storage and racking.

The Solution

In this complex and competitive market, we applied strategic communications. In other words, we incorporated video and media relations through to white papers including the seminar ‘Taming the etail tiger’. Widely recognised as the landmark industry report it sets out the opportunities and challenges facing the logistic sector focusing on a number of key issues ranging from warehouse and logistics through to the distribution market looking at the future of e-tailing on the sector. It has become a go-to reference for both the industry and media.

The Results

  • Created a leading voice in a competitive market  
  • Through white papers including ‘taming the etail tiger’ we appealed to a wider variety of stakeholders 
  • Video and media relations spread the message of Link 51’s broad range of expertise and innovative strategies.

To find out how Montpellier can help you to target stakeholders