Design and implementation of new affilate marketing concept for the furniture and home interiors market

The Client:

Kuldea is an online marketplace that connects people to furniture products from retailers across the entire market. Put simply, Kuldea is the Home for Furniture Discovery, bringing all furniture products and retailers into one website.

Kuldea aggregates products across the entire furniture retail market and allows people to easily search and find the right products for them based on their relevance. Kuldea also provides people with top tips, inspiration and sales content from retailers and industry professionals, that help inform their home furnishing decisions.

The Challenge

Their mission is “To be the first-choice provider of food solutions in Maldives by offering innovative solutions with consistent top quality services to our customers.”

The challenge was to create a new brand image for MIC which echoed the expansion and confidence of the business. A brand that would be seein on Uniforms, product labels, signage, vehicles and website.

The Solution

The new brand features piping hot steam displayed in a red colour to sit well with colour scheme of SATS – Singapore Airport Terminal Services who are a partner in the business.

The Results

  • A new, user-friendly website that saw 88% of its traffic come from new users, within 2 months 


  • New Brand image and corporate guidelines document


  • New vehicle livery and uniform designs.


  • New product packaging designs reflecting the brand identity


For more information onMIC services, visit:

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