Design and implementation of new brand identity for airport authority in The Republic of the Madives
Maldives Airports Company Limited (MACL) is a 100% government owned company incorporated under the Companies Act of the Republic of Maldives. MACL is governed by a Board of Directors appointed by the President of the Maldives. The Corporate Office of MACL is on the island of Hulhule’, Republic of Maldives.
Providing world class Airport services, as Country’s Leading Gateway.
MACL was born out of the government airport authority an in order to put it onto a business orientated track, a complete re-brand was required. With no formal logo for MACL previously they had been using the logo of the old Airport Authority together with the MACL name.
Our initial task was designing a new website that could facilitate thousands of patients. Utilising highly functional multi-search options, we were able to drastically improve website usability for GP patients, creating an approachable, easy-to-navigate design. Harnessing TPG’s commitment to helping all patients irrespective of gender, age, or race, we designed and implemented a series of characters spanning various genders and ethnicities to symbolise their commitment to discrimination-free treatment. Within two months of the relaunch, 88% of TPG’s total traffic was coming from new users.
Paramount to designing TPG’s website, was updating the branding to reflect its modern and pragmatic ethos. Opting for a complementary mauve and cyan colour combination, we provided a radically different visual palette, updating TPG’s brand to match its drive for change and innovation.
Alongside redesigning TPG’s logo, we implemented an online content strategy, to strengthen TPG’s public image. Creating the strapline ‘your partner in health’ and ‘bringing pharmacists on to the frontline’ we were successful in generating interest and content from core pharmacy media outlets, including The Pharmaceutical Journal and Pharmacy Business Magazine. By incorporating advanced SEO strategies, we continued to ensure that TPG’s web presence remained number one for the web search ‘The Practice Group’ and ‘Practice Group’.
- A new, user-friendly website that saw 88% of its traffic come from new users, within 2 months
- Focused media content from key media outlets including The Pharmaceutical Journal and Pharmacy Business Magazine
- A Successful rebranding – including a new logo and online content campaigns
- Continued presence as the number one search result for the term ‘The Practice Group’ and ‘Practice Group’, online
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